Research
Overview and Specific Solutions
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1. NP 2015 Overview, Strategy and Mission: Work with newspaper stakeholders (newspaper companies, associations, consultants and vendors) to identify and define a strategy. |
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2. Proposed Solution: 100% advertising based & one-stop shopping. Lock in your local advertisers with your print, website and Internet products (such as YP, email edition, classifieds, etc.). Newspapers have an opportunity to dominate local advertising and take market share from fragmented competition (YP, radio, TV, direct mail, etc.) |
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3. Financials: Rekindle the relationship with your investors. See how capturing only 1-2% (percentage points) of market share can return $10m+ in company value for a newspaper serving a 100,000 person market. |
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4. Summary, Partners and Call to Action: Capitalizing on this tremendous opportunity requires the support and cooperation of outsiders. Partner with your association and vendors. |
Free Downloads: Full PowerPoint Presentation (of above Flash presentation, 9.2MB), PDF version (1MB). Financial spreadsheets, MS Excel version (280KB).
Other Research
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4/9/2009: Colbert Nation, Interview of Phil Bronstein, Editor of the San Francisco Chronicle. Click for Video |
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Deloitte & Touch - Investor Presentation Sample: Excellent example and instructions of how to build a solid business/investor presentation. Online PPT, PDF |
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The NewsHour with Jim Lehrer: Video of the current state of the industry. Click for Video |